Rice from the land between two rivers
Hima is a Karachi rice brand from a family of rice exporters. We started with one idea: put the facts on the bag and let the grain do the talking.
The Kalar tract
Pakistan's basmati belt runs across the Kalar tract of Punjab — Sialkot, Narowal, Gujranwala, Hafizabad and Sheikhupura — on the alluvial plain between the Ravi and the Chenab.
The rivers are fed by Himalayan snowmelt, the summers are hot and the nights cool as the crop ripens. That combination is what basmati needs to grow long and fragrant, and it is why Pakistan registered basmati as a geographical indication in 2021.
Why “Hima”
Hima is short for the snows that feed the rivers our rice grows beside. We chose a short word on purpose: it sits in the gold medallion on the bag like a mark, not a slogan.
What we did not do is call our rice “Himalayan”. It isn't grown in the mountains — it is grown on the plain below them — and we would rather name the place it actually comes from.
BASMATI RICE
An export house, now at home
The people behind Hima have spent years shipping Pakistani rice to buyers in the Gulf, East Africa, South-East Asia and Europe — markets that test every lot for grain length, broken grains and residues before they accept it.
Hima brings that discipline to Karachi kitchens: the same varieties, sorted and packed to the same specification, in a bag you can carry home.
How we check quality